Sanders’s name recognition
February 1, 2016
The chart below shows the growth of Sanders’s name recognition (as well as favorability and unfavorability ratings) over the period March 2015 to January 2016, a period which roughly corresponds to the time between Sanders announcing his candidacy for president and the first primary votes. The data indicates that when Sanders entered the race 60% of the population never heard of him and only about 20% had some sort of an opinion about him. Even in January 2016, about 20% of respondents said they never heard of Sanders.